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A bigger bar could be a secret to Caramilk’s success | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Christopher Lombardo

“How to get the soft flowing caramel into the Caramilk bar” has been a marketing catchphrase for more than 50 years, and Mondelez is leaning into the secrets of the brand to bring a contest back to stores.

http://strategyonline.ca/2021/09/29/a-bigger-format-could-be-another-secret-to-caramilks-success/
 

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